Business News Thoughts

Harnessing the power of data to improve customer experiences

The more connected a person feels with a brand, the more likely they are to do business with it. Such connections are driven by the ability of a business to understand exactly what its customers want or the type of experiences they’re after. 

Customers are smarter than ever. They are hyperconnected across an array of channels –both digital and non-digital – and their expectations have changed to such an extent, that personalised experiences are valued higher than a need or want of a particular product or service. In the post-pandemic, ‘new normal’ world, the pressure is on for businesses to deliver on and exceed such expectations.  

To keep up with constantly changing technology and customer expectations, businesses must harness the power of data to connect their entire supply chain and place customers at the centre of it. Having data on-tap gives business deeper insights into customers, and are equipped to provide seamless interactions across multiple channels and platforms. 

But data is useless unless you know how to use it to best serve your customers.  

At Hey Jude, we know our users are worried about wasted time, concerned about quality versus cost of work, and are anxious to offload tasks to others. Data integrated in a connected ecosystem results in the reduction of inefficiencies and complications associated with having too many moving parts. 

The subscription economy is characterised by consumers that expect customisation, with meaningful value and exactly when they need it. Hey Jude can analyse personal preferences such as tastes and style, as well as personal requirements like diet, location, price, to deliver a personal, meaningful experience. But this data only completes a portion of the value – knowing when to access it, and how to use it, is key to the user journey. 

The breadth and depth of our data – in a single and unified repository – makes Hey Jude relevant, resulting in value created for our users and corporate clients. The client is catapulted into a trust relationship with their customers by providing real, personal and relevant engagement in all areas of their lives. We are able to use this data for larger data-science and machine learning projects. We aggregate and interrogate data and use play books and protocols to guide members on the best solutions, and we do this only when it is absolutely relevant to them. 

Integrating data into your business process through solutions like Hey Jude, enables you to make smarter decisions and become more proactive about your employees’ and customers’ needs. This, in turn, creates long-lasting, positive experiences and results in satisfied customers and increased productivity among employees. 

For more information visit, send an email to or phone +27 11 449 7114.