{"id":358,"date":"2020-06-26T14:51:09","date_gmt":"2020-06-26T13:51:09","guid":{"rendered":"https:\/\/heyjudeapp.com\/blog\/?p=358"},"modified":"2020-08-05T10:56:05","modified_gmt":"2020-08-05T09:56:05","slug":"harnessing-the-power-of-data-to-improve-customer-experiences","status":"publish","type":"post","link":"https:\/\/heyjudeapp.com\/blog\/2020\/06\/26\/harnessing-the-power-of-data-to-improve-customer-experiences\/","title":{"rendered":"Harnessing the power of data to improve customer experiences"},"content":{"rendered":"\n<p>The more connected a person feels with a brand, the more likely they are to do business with it. Such connections are driven by the ability of a business to understand exactly what its customers want or the type of experiences they\u2019re after.&nbsp;<\/p>\n\n\n\n<p>Customers are smarter than ever. They are hyperconnected&nbsp;across an array of channels \u2013both digital and non-digital \u2013 and their expectations have changed to such an extent,&nbsp;that&nbsp;personalised experiences are valued higher than&nbsp;a&nbsp;need or want of a&nbsp;particular&nbsp;product or service.&nbsp;In the post-pandemic, \u2018new normal\u2019 world,&nbsp;the pressure is on for&nbsp;businesses to deliver on&nbsp;and&nbsp;exceed&nbsp;such&nbsp;expectations.&nbsp;&nbsp;<\/p>\n\n\n\n<p>To keep&nbsp;up&nbsp;with&nbsp;constantly&nbsp;changing technology and customer expectations, businesses must harness the power of data&nbsp;to connect&nbsp;their entire supply chain and place customers at the centre&nbsp;of it.&nbsp;Having&nbsp;data&nbsp;on-tap&nbsp;gives business&nbsp;deeper insights&nbsp;into customers,&nbsp;and&nbsp;are equipped to&nbsp;provide&nbsp;seamless interactions across multiple&nbsp;channels and platforms.&nbsp;<\/p>\n\n\n\n<p>But data is useless unless you know how to use it to best serve your customers.&nbsp;&nbsp;<\/p>\n\n\n\n<p>At Hey Jude, we know our users are worried about wasted time, concerned about&nbsp;quality versus&nbsp;cost of work,&nbsp;and are anxious to offload tasks to others. Data&nbsp;integrated in&nbsp;a connected ecosystem results in the reduction of inefficiencies and&nbsp;complications associated with having too&nbsp;many moving parts.&nbsp;<\/p>\n\n\n\n<p>The subscription economy is&nbsp;characterised&nbsp;by consumers that expect customisation,&nbsp;with meaningful value and exactly when they&nbsp;need it. Hey Jude&nbsp;can&nbsp;analyse&nbsp;personal preferences&nbsp;such as&nbsp;tastes and style,&nbsp;as well as personal requirements&nbsp;like diet, location, price,&nbsp;to deliver a personal,&nbsp;meaningful experience. But this data only completes a portion of the value \u2013&nbsp;knowing when to access&nbsp;it,&nbsp;and how to use it,&nbsp;is key to the user journey.&nbsp;<\/p>\n\n\n\n<p>The&nbsp;breadth and depth of our data \u2013 in a single and unified repository&nbsp;\u2013&nbsp;makes&nbsp;Hey Jude relevant,&nbsp;resulting in value created for our users and corporate clients. The client is catapulted into a trust relationship with their customers by providing&nbsp;real, personal and relevant engagement&nbsp;in&nbsp;all areas of their&nbsp;lives. We are able to use this data for larger data-science&nbsp;and&nbsp;machine learning projects. We aggregate and interrogate data&nbsp;and&nbsp;use play books and protocols to guide members&nbsp;on&nbsp;the best solutions,&nbsp;and we do this only when it is&nbsp;absolutely&nbsp;relevant to them.&nbsp;<\/p>\n\n\n\n<p>Integrating data into your business process through solutions like Hey Jude, enables you to make smarter decisions and become more proactive about your&nbsp;employees\u2019 and&nbsp;customers\u2019&nbsp;needs. This, in turn,&nbsp;creates&nbsp;long-lasting, positive&nbsp;experiences and results in&nbsp;satisfied&nbsp;customers&nbsp;and&nbsp;increased productivity&nbsp;among employees.&nbsp;<\/p>\n\n\n\n<p>For more information visit <a href=\"https:\/\/www.heyjudeapp.com\/\">www.heyjudeapp.com<\/a>, send an email to <a href=\"mailto:jude@heyjudeapp.com\">jude@heyjudeapp.com<\/a> or phone +27&nbsp;11&nbsp;449&nbsp;7114.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The more connected a person feels with a brand, the more likely they are to [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":359,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false},"categories":[9,1,10],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v14.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Harnessing the power of data to improve customer experiences - Hey Jude<\/title>\n<meta name=\"description\" content=\"Hey Jude - 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